Category Archives: Storytelling

The clues to a great story – Andrew Stanton Ted Talk

Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We’re born for them. Stories affirm who we are.

Make me care.

The audience wants to work for their meal.

We’re born problem solvers.

A strong theme is always running through a well told story.